Buying Power

  • Faith consumers have emerged as a purchasing powerhouse in recent years, spending over $2 trillion annually.
  • 86% of Faith consumers are much more likely to choose entertainment options that promote Christian values, compared to 54% of Christians overall. Source: 2014 Religious Survey, American Insights.

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.Market diversity

  • More than 173 million strong, more than 7 out of 10 citizens self-identify 
as Christian.
  • U.S. Christians are becoming more racially and ethnically diverse, expected to grow 167% from 2010 to 2050, compared to 42% for the total population. Source: 2014 U.S. Religious Landscape Study, Pew Research Center.
  • There are 247 Million Christians in the U.S. Source: 2010 Pew Forum on Religion
and Public Life.
  • 77% of Americans self-identify as Christian. Source: 2012 Gallup.
  • The Hartford Institute For Religion Research states there are approximately 350,000 religious congregations in the United States.